Storm Water/Urban Runoff Public Education Program
Resident Population - Final Evaluation
Prepared for: Los Angeles County Department of Public Works
October 2001

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Table of Contents

KEY FINDINGS AND CONCLUSIONS

KEY FINDINGS AND CONCLUSIONS

KEY FINDINGS AND CONCLUSIONS

KEY FINDINGS AND CONCLUSIONS

METHODOLOGY: 1997 Segmentation/Baseline Study

METHODOLOGY: 1998 First Interim Evaluation Study

METHODOLOGY: 2000 Second Interim Evaluation Study

METHODOLOGY: 2001 Final Evaluation Study

METHODOLOGY: Statistical Testing and Significance

SOCIAL CHANGE PROCESS

SOCIAL CHANGE PROCESS

SOCIAL CHANGE PROCESS

SOCIAL CHANGE PROCESS

ATTITUDES AND AWARENESS AMONG TARGET AUDIENCES

ATTITUDES AND AWARENESS AMONG TARGET AUDIENCES

ADVERTISING MESSAGE RECALL/IMPACT .AMONG TARGET AUDIENCES

ADVERTISING MESSAGE RECALL/IMPACT AMONG .TARGET AUDIENCES

ATTITUDES TOWARD WATER POLLUTION CLEAN-UP AMONG TARGET AUDIENCES

ATTITUDES TOWARD WATER POLLUTION .CLEAN-UP AMONG TARGET AUDIENCES

BEHAVIORS RELATED TO WATER POLLUTION.AMONG TARGET AUDIENCES

BEHAVIORS RELATED TO WATER POLLUTION AMONG TARGET AUDIENCES

BEHAVIORS RELATED TO WATER POLLUTION AMONG TARGET AUDIENCES

LIFESTYLE CHARACTERISTICS AMONG TARGET AUDIENCES

DEMOGRAPHIC CHARACTERISTICS .OF TARGET AUDIENCES

ATTITUDES AND AWARENESS AMONG ALL RESIDENTS

ATTITUDES AND AWARENESS AMONG ALL RESIDENTS

ADVERTISING MESSAGE RECALL/IMPACT .AMONG ALL RESIDENTS

ATTITUDES TOWARD WATER POLLUTION CLEAN-UP AMONG ALL RESIDENTS

BEHAVIORS RELATED TO WATER POLLUTING .AMONG ALL RESIDENTS

Author: Laura Pelegrin