SOCIAL CHANGE PROCESS
The efforts of the Storm Water Public Education Campaign have moved LA County residents from being unaware of the problem to intending to, or actually starting to change, their behavior.
REACH TARGET
GET THEIR ATTENTION
COMMUNICATE A MESSAGE
HAVE IDEAS ACCEPTED
CHANGE BELIEFS
CHANGE ATTITUDES
CHANGE INTENTIONS
CHANGE BEHAVIOR
LA County Residents 2001
LA County Residents 1997
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