Department of Public Works
dpw.lacounty.gov


1997 Stormwater/Urban Runoff Public Education Program Model Program


 
Executive Summary (PDF, 19 KB)
Five-Year Public Education Plan Overview (PDF, 48 KB)
  • Situation Analysis
    • Urban Runoff and Its Impact on the County’s Resources
    • Opportunities for the Five-Year Public Education Plan
    • Program Consensus
    • Our Greatest Challenges
    • Maximizing Public Education Budgets
    • The Five-Year Public Education Plan -- In A Nutshell
  • Overall Goals
  • Overall Strategies
    • Strategy 1: Overarching Approach
    • Strategy 2: Partnerships
    • Strategy 3: Unified Pollution Prevention Efforts
    • Strategy 4: Segment and Target Specific Audiences
    • Strategy 5: Simple, "How To" Instructions Incorporated Into Everyday Routines
    • Strategy 6: Monitoring and Evaluation
    • Strategy 7: Implement Countywide, Supplement Locally
    • Strategy 8: Multiple Audience Impact
  • Overarching Approach
    • Benefits of the Overarching Approach -- Los Angeles County
    • Benefits of the Overarching Approach -- Co-Permittees
    • Overarching Approach
    • Common Elements of the Overarching Approach
    • Campaign Signature
Segmenting the General Public Target Audience (PDF, 68 KB)
  • Methodology
  • How Segmentation Works
  • Conclusions
    • Communications Program
    • Recent Immigrants
  • Comparison of Beach Dwellers to Inland Residents
  • Profiles of the Six Segmented Audiences
    • Neat Neighbors
    • Fix It Foul-Ups
    • Rubbish Rebels
    • Concerned Non-Contributors
    • Prove-It-To-Me Polluters
    • Preoccupied Polluters
Implementation by Target Audience (General Public/Residents) (PDF, 244 KB)
  • General Public/Residents
    • Situation Analysis
      • Overview
        From Awareness to Behavior Change
        Regional Considerations
        What the General Public Knows or Believes
        Issues of Importance to the General Public
        Themes and Messages Targeted to the General Public/Residents
    • Goals 
    • Communications Approach 
    • Activities 1 - 10 
      • Frequency/timing
        County Responsibilities
        Co-Permittee Responsibilities
    • Relationship Between Activities
    • Relationship Between Goals and Activities 
Implementation by Target Audience Businesses, School Education, and Public Agency Employees) (PDF, 748 KB)
  • Businesses
    • Situation Analysis 
    • Goals 
    • Communications Approach 
    • Activities 1 - 9 
      • Frequency/timing
        County Responsibilities
        Co-Permittee Responsibilities
    • Relationship Between Activities 
    • Relationship Between Goals and Activities
  •  School Education
    • Situation Analysis
    • Goals 
    • Communications Approach
    • Activities 1 - 2
      • Frequency/timing
        County Responsibilities
        Co-Permittee Responsibilities
  • Public Agency Employees
    • Situation Analysis
    • Goals
    • Communications Approach 
    • Activities 1 - 5 
      • Frequency/timing
        County Responsibilities
        Co-Permittee Responsibilities
    • Relationship Between Activities 
    • Relationship Between Goals and Activities 
Measurement of Effectiveness (PDF, 52 KB)
  • Overview
  • Methods of Measuring Effectiveness
  • Year Three Survey -- Methodology
  • Year Five Survey -- Methodology
  • Data Analysis & Evaluation
  • Other Measurements: Anecdotal, Qualitative & Quantitative
  • Responsibilities
    • County
    • Co-Permittees
  • Frequency/Timing
Appendices

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Department of Public Works
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900 S. Fremont Ave, 9th Floor
Alhambra, CA 91803-1331
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