| Executive Summary (PDF, 19 KB) |
| Five-Year Public Education Plan Overview (PDF, 48 KB) |
- Situation Analysis
- Urban Runoff and Its Impact on the County’s Resources
- Opportunities for the Five-Year Public
Education Plan
- Program Consensus
- Our Greatest Challenges
- Maximizing Public Education Budgets
- The Five-Year Public Education Plan -- In A Nutshell
|
|
|
- Overall Strategies
- Strategy 1: Overarching Approach
- Strategy 2: Partnerships
- Strategy 3: Unified Pollution Prevention
Efforts
- Strategy 4: Segment and Target Specific
Audiences
- Strategy 5: Simple, "How To" Instructions Incorporated Into Everyday Routines
- Strategy 6: Monitoring and Evaluation
- Strategy 7: Implement Countywide, Supplement
Locally
- Strategy 8: Multiple Audience Impact
|
- Overarching Approach
- Benefits of the Overarching Approach -- Los Angeles County
- Benefits of the Overarching Approach -- Co-Permittees
- Overarching Approach
- Common Elements of the Overarching Approach
- Campaign Signature
|
| Segmenting
the General Public Target Audience (PDF, 68 KB) |
|
|
|
|
- Conclusions
- Communications Program
- Recent Immigrants
|
- Comparison of Beach Dwellers to Inland
Residents
|
- Profiles of the Six Segmented Audiences
- Neat Neighbors
- Fix It Foul-Ups
- Rubbish Rebels
- Concerned Non-Contributors
- Prove-It-To-Me Polluters
- Preoccupied Polluters
|
| Implementation by Target Audience (General Public/Residents) (PDF, 244 KB) |
- General Public/Residents
- Situation Analysis
Overview
From Awareness to Behavior Change
Regional Considerations
What the General Public Knows or Believes
Issues of Importance to the General Public
Themes and Messages Targeted to the General Public/Residents
- Goals
- Communications Approach
- Activities 1 - 10
Frequency/timing
County Responsibilities
Co-Permittee Responsibilities
- Relationship Between Activities
- Relationship Between Goals and Activities
|
| Implementation by Target Audience Businesses, School Education, and Public Agency Employees) (PDF, 748 KB)
|
- Businesses
- Situation Analysis
- Goals
- Communications Approach
- Activities 1 - 9
Frequency/timing
County Responsibilities
Co-Permittee Responsibilities
- Relationship Between Activities
- Relationship Between Goals and Activities
|
- School Education
- Situation Analysis
- Goals
- Communications Approach
- Activities 1 - 2
Frequency/timing
County Responsibilities
Co-Permittee Responsibilities
|
- Public Agency Employees
- Situation Analysis
- Goals
- Communications Approach
- Activities 1 - 5
Frequency/timing
County Responsibilities
Co-Permittee Responsibilities
- Relationship Between Activities
- Relationship Between Goals and Activities
|
| Measurement
of Effectiveness (PDF, 52 KB)
|
|
|
- Methods of Measuring Effectiveness
|
- Year Three Survey -- Methodology
|
- Year Five Survey -- Methodology
|
- Data Analysis & Evaluation
|
- Other Measurements: Anecdotal, Qualitative
& Quantitative
|
|
|
|
|
| Appendices |
|
|
