METHODOLOGY: 2001 Final Evaluation Study
In June of 2001, 1,000 telephone interviews were conducted with Los Angeles County residents for the Final Evaluation Study.
Participants were drawn from a representative sample of random-digit phone numbers for Los Angeles County.
- Quotas were established for gender, age and ethnicity based on census data.
Participants were:
- 16+ years of age.
- Permanent residents of Los Angeles County.
- Resident in Los Angeles County for six months or more.
The goal of the Final Evaluation is to:
- Determine the level to which the five-year campaign has penetrated public consciousness and influenced intentions and/or behavior.
- Evaluate the effectiveness of the campaign in reaching residents identified as key target groups.
- Provide insights based on key learnings that will maximize the potential for success of future pollution-reduction efforts in Los Angeles County.