For the river to become an integral part of the community, it will need the support of local workers and small businesses. As the reimagined river creates opportunities for the community to be stewards of the river, so too can the river be a proponent to its community through local hiring practices, business procurement, and job creation for supported workers and small businesses. The river should especially support marginalized communities, such as older persons, persons experiencing homelessness, and system-impacted individuals, that may otherwise fall outside of traditional employment and business opportunities. There should be greater expansion of hiring practices that include and support Indigenous Peoples and businesses owned by Indigenous Peoples. Building projects, facilities operation and maintenance, and programming along the LA River can support a robust ecology of economic activity bolstered by diverse people with varying backgrounds, experience, education, and expertise.