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LA River Master Plan Logo and Identity

LA River Master Plan Logo are available for download here in .png and .eps formats. Refer to the LA River Master Plan Logo & Identity Standards (.pdf) below, for a guide to the proper use of the logo.

Logo and Identity Graphic Standards Document
The design of the LA River Master Plan identity incorporates the core elements of well-thought-out branding: name, font, color, and visual mark.
OLIN, 2022.
Document
.PDF Logo & Identity Standards
Primary Logo
Two Toned Heron Logo For The LARMP, Logos
This stamp version is the primary logo and should be used as the first choice. The logo can also be rendered in 100% black or white, with its 2-color version being its primary form.
72andSunny, 2018.
Package
.ZIP 2-Color
.ZIP 1-Color
.ZIP Black
.ZIP White
Secondary Logo
The secondary logo should only be used when a more horizontal version is needed to fit the media, such as on a website, and horizontal imprint areas.
72andSunny, 2018.
Package
.ZIP 1-Color
.ZIP Black
.ZIP White

Heron Logo, Logos, Plan Logo

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